Sustainable delights for true gourmets: ALDI France

Sustainable delights for true gourmets: ALDI France

In the land of gourmets, ALDI France stocks the shelves with a growing number of sustainable and regional products, with an emphasis on high quality at affordable ALDI prices.

ALDI France is growing, the stores are undergoing extensive modernisation, and we are raising interest in our products by improving customer relationship management and social media management. We have boosted brand awareness among younger customers, increased social media followers and expanded our offline communication.

We demand particularly strict standards from our suppliers and aim to go beyond the legal requirements. As part of our commitment to protecting the environment, we support organisations such as BEE FRIENDLY. This alliance promotes agricultural practices designed to protect bees and their ecosystem. In 2019, we participated again in Think Fish Week (Semaine de la pêche responsable), which was spearheaded by the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC). We expanded our organic product ranges from 151 to 223 items in 2019. Under the own brand BON & VÉG, we offer vegetarian and vegan products.

Regional products play an even more significant role in France, with 99 per cent of our fresh and frozen meat already sourced from French farms; in other words, the meat comes from animals born, raised and slaughtered in France. In addition, the Pays Gourmand own brand denotes products made according to traditional French recipes, produced in the region where the recipe originated, with the main ingredients sourced in France. In further efforts to provide transparency on nutritional value to customers, we will introduce the first products with Nutri-Score labelling in 2020. We are also extending the ALDI Transparency Code (ATC), for own-brand products in France that contain at least three per cent meat.

Our highlights

100 %

BEE FRIENDLY products

By the end of 2021, we plan to have switched to 100% BEE FRIENDLY-certified European apples and pears and are working on the introduction of further products.

0

battery eggs

With our National Animal Welfare Purchasing Policy, we underline our goal of the prohibition of battery eggs by 2020 for processed products, and by 2025 for fresh eggs.

ALDI France in profile

Regional companies
13
Stores
870
Total ALDI employees
10,070
Year of market entry
1988
Website
www.aldi.fr

Progress on national goals 2019

Customer & Product

Goal

Description and scope

Status 2019 & next steps

SDG

100% labelling of all meat products with the ATC by end of 2020

 

Extension of the ALDI Transparency Code (ATC) for own-brand products in France that contain at least 3% meat by end of 2020

Project ongoing.
In 2019 53% reached

100% BEE FRIENDLY-certified apples and pears by end of 2021

100% European BEE FRIENDLY-certified apples and pears in the French stores by end of 2021

Project ongoing.
10% (in volume) of apples sold in 2019 with BEE FRIENDLY label and 3% for pears.

SDG 15

100 fruit and vegetable products by end of 2019

Expansion of the fruit and vegetable product ranges in French stores by end of 2019

Goal achieved.
100 fruit and vegetable products reached in 2018; 105 reached in 2019.

SDG 02
Supply Chain & Resources

Goal

Description and scope

Status 2019 & next steps

SDG

100% certified cocoa by end of 2020

Transition to certified cocoa (UTZ, Fairtrade, Rainforest Alliance and organic) for all French own-brand products by end of 2020

Project ongoing.
In 2019 94% reached.

SDG 12

75% certified sustainable fish and seafood products by end of 2019

Conversion of 75% of own-brand fish and seafood products in France to certified sustainable goods by end of 2019

 

Goal not achieved.
We are working on meeting our target in 2020 and have already reached 49%.

SDG 14

Ban on battery eggs from 2020

  • End the use of battery eggs for processed products in France by end of 2020.
  • End the sale of battery eggs in France (fresh eggs) by end of 2025.

Project ongoing.

Climate & Environment

Goal

Description and scope

Status 2019 & next steps

SDG

120 photovoltaic systems by end of 2021

Installation of 120 photovoltaic systems on new stores in France by end of 2021

Project ongoing.
About 41 photovoltaic systems are already installed.

SDG 07

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